The beauty industry is one of the largest consumer categories in the world, and almost none of it has been rebuilt for mobile. Salon ownership is consolidating, chair rents have climbed beyond what most independent Pros can sustain, and the existing booking platforms charge 20–30% take rates while letting verification quality slide.
Made Glow is rebuilding the booking layer from the Pro outward. We charge 15% on first-time client bookings and 3% on returning clients — a meaningful step down from incumbents — and reinvest that fee compression into things consumers actually feel: identity verification, license checks, fast payouts, AI-assisted matching, and a 4.5-star quality floor with re-screening every twelve months.
For a fuller picture of the company, see /about.
Three numbers that frame why we built this.
Annual consumer spend on hair, nails, skin, lashes, brows, makeup, and massage in the United States.
Source: industry estimates, Statista & IBISWorld, 2024–2025.
Cosmetologists, barbers, estheticians, nail technicians, and massage therapists licensed in the United States.
Source: BLS & state cosmetology boards, 2024.
Compound annual growth rate of independent service-economy spend, the broader category Made Glow operates inside.
Source: Mastercard Economics Institute & McKinsey gig-economy reports, 2023–2024.
All figures are approximate, sourced from public reports, and presented for context only. Made Glow does not represent these figures as forecasts of the company's revenue, market share, or future financial performance.
Made Glow is currently bootstrapped and founder-funded. We are not actively raising at this time, and this page is not an offering or solicitation of any kind.
We are open to early conversations with seed-stage investors who understand the intersection of two-sided marketplaces, the beauty & personal-care category, and Florida as a launch market. We tend to be most useful to investors who already have a thesis on consumer mobile, marketplace economics, or the regulated-services space.
If that's you and you'd like to start a conversation early — before we run a process — write to [email protected] with a short note about your fund, the stage you typically lead, and a couple of relevant portfolio companies.
Florida concentrates a high-density consumer base, a tourism-driven booking economy, and a young, mobile-native Pro population. Building proof of model in twelve Florida cities first lets us learn faster than a thinner national rollout. New cities expand only when the Pro supply meets our quality bar.
15% on first-time client bookings, 3% on returning clients. The mechanism rewards Pros for retaining clients and aligns the platform's incentives with relationship quality, not just acquisition spend. Pros keep meaningfully more than chair-rent salons and significantly more than legacy aggregators.
Identity verification through Checkr, license checks against state databases, criminal background screening, portfolio review, and a 4.5-star quality floor with re-screens every twelve months. Trust is the moat in regulated services — it's slow to build and hard to copy.
Glow AI takes a photo, a vibe, or a budget in plain English and returns a ranked list of qualified Pros. It is the discovery surface — never a pricing engine, never a substitute for the human conversation that converts a lead into a booking. The humans always decide.
Made Glow is led by founder & CEO Logan Shooster. The full team, principles, and operating philosophy are written up on the about page.
Read the about page →Hotel & venue partners, employer benefit programs, brand collabs.
[email protected]This page is provided for informational purposes only. It is not an offer to sell, or a solicitation of an offer to buy, any securities. Made Glow, Inc. is not currently raising capital and is not registered to offer or sell securities to the public.
Any future capital raise, if and when it occurs, would be made only to qualified investors through formal offering documents under applicable exemptions from registration. Statements about the company's market opportunity, business model, and operating plans reflect current views and are subject to change. They are not forecasts of future revenue, market share, or financial performance, and they should not be relied upon as such.
For investor inquiries, please email [email protected].